Share the World

This morning in the subway, I noticed a new ad that I had not seen before: an ad for Club Med, with the title Share the World... It was all over one side of the subway car. Funnily, it did not refer so much to vacation itself, so I thought it was pretty interesting, and it made me wonder what, from reading this ad, would make one go away on vacation with Club Med.

I was surprised when I saw in the AM New York of one of my co-riders the same ad, reproduced on a whole page.

Club Med must have launched a massive subway campaign: either one reads in the subway, and he or she sees the ad, or one looks around and sees the ad anyway... So no matter what, one cannot avoid seeing the ad. This is being efficient...